Saturday, June 2, 2012


Mr. Ikechukwu Kalu, Director of MIL during TMCC Seminar on Branding in April 2012 

Mr. Rodgers Mbaga, Director of MIL speaking during TMCC Seminar on Branding in April 2012

TMCC Set to empower non marketing professionals to become value creators in their organizations. Speaking at a press chat in Dar es Salaam, Ikechukwu Kalu, a Director at Marketing Initiatives Limited, the organizers of the Tanzania Marketing Communications Conference (TMCC), says, it’s a seminar on Marketing for Non Marketing Executives in public, private and non-profit organizations.
Why Seminar on Marketing for Non Marketing Executives?
Kalu, who has 28 years of decent exposure in marketing and commercial related functions, said that Non Marketing Executives tend not to appreciate the fundamental role Marketing plays in the overall success of the organization. He stressed further that we are increasingly seeing executives with non commercial backgrounds assume oversight function (role) over Marketing. They have the leadership and functional competence but do NOT understand the basis of marketing decisions and hence tend to frustrate Marketing efforts. Non Marketing Executives can no longer be engrossed in their professional roles in today’s competitive and global business environment. They must see the synergy that a harmonious interplay of the different roles (value chain) in delivering sustainable value to the organization.

Richard C. Christian described Marketing as ‘Finding out what the customer wants and then giving it to him at a profit’. Marketing is therefore an attitude, a state of mind and a working philosophy which guides the entire operation of a business…including all other departments, functions and persons. It’s the business activity of presenting products or services to potential customers or clients in such a way as to make them eager to buy again and again. Today, business starts and ends with Marketing. Every executive in a forward looking business or corporation MUST embrace this
Rodgers Mbaga, Director and CEO of Marketing Initiatives Ltd, commenting on the forthcoming seminar added that a marketing appreciation platform for Non Marketing Professionals and or Executives overseeing Marketing (without prior training in Marketing) is a must at this stage of our economic evolution.
This seminar will enable Non Marketing Executives acquire a better grasp of the Marketing decision making process and stimulate synergy and alignment within the different business units. This is extremely necessary for us to consistently achieve our corporate goals.
Topics to be covered during the event would include:
1. The role of marketing in any organization (Marketing 101)
2. Return on investment for marketing initiatives
3. Marketing to Nonprofit organizations
4. Cause Marketing as an endearing way to grow value
5. Marketing Planning and planning process
The seminar will hold at Serena Hotel, Dar es Salaam on Friday 29th June, 2012.
Please visit for more information.

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